I’m sharing the world’s pinkest pink with everyone except Anish Kapoor.

Hi Everyone, I’ve released my own brand of pink paint, ‘PINK’, it’s the world’s pinkest pigment. PINK is available from www.culturehustle.com – to everyone but Anish Kapoor.

Artist Anish Kapoor famously acquired exclusive rights to use the world’s blackest black in his art. Developed by NanoSystems, ‘Vantablack’ is composed of a series of microscopic vertical tubes. When light strikes Vantablack, it is continually deflected between the tubes, becoming trapped. The pigment is currently the blackest substance known – so dark that it absorbs 99.96 per cent of light.

Although originally developed for military and astronomic purposes, NanoSystems subsequently confirmed that Kapoor alone had been authorised to use the pigment for artistic purposes. And as Jonathan Jones began when he wrote on the subject for The Guardian, “Colour is precious”.

I don’t think it’s really very fair! We all remember kids at school who wouldn’t share their colouring pencils, but then they ended up on their own with no friends. It’s cool, Anish can have his black. But the rest of us will be playing with the rainbow!

PINK is a highly reflective and rich powdered paint pigment, which repels light to effect a powerful fluorescence. I really hope to make it available to as many painters as possible.

Purchasers of PINK will be required to make a legal declaration during the online checkout process though, confirming that:

“you are not Anish Kapoor, you are in no way affiliated to Anish Kapoor, you are not purchasing this item on behalf of Anish Kapoor or an associate of Anish Kapoor. To the best of your knowledge, information and belief this paint will not make its way into the hands of Anish Kapoor.”

If you order some I hope you love it. And please if you get a chance tell @dirtycorner to #ShareTheBlack

Thank you!

Stuart x