Semple explains:

“The premise of the label is simple – it’s like Atlantic Records but bigger. We will gain market share through monetising every aspect of the talent, and sidelining experts and data in favour of old-school techniques of stacking disks high and selling them cheap. We’re going to crush the high yield, low-quality end of the market with year-round bargain bin prices.”

Semple has been quoted as saying that the Subliminal Girls / GIGANTIC deal represents a new dawn for artists – the ‘No Win No Fee’ structure borrowed from ambulance chasers has certainly never been used with a recording artist before. When asked to elaborate, Semple said he didn’t really understand it, but it was “very cheap and that’s what really mattered.” Another aspect was the 365 clause, where every minute of every day of all members of the band would be monetised.

The timely release follows up on the success of 2008’s top 20 indie smash, a double A-side featuring a cover of Duran Duran’s Hungry Like the Wolf – the physical version of which is still the most expensive single of all time, retailing at over £1500 a copy. Two records were sold via high end art galleries in NYC and London before the remaining stock was seized by Gloucestershire Constabulary as part of a major art fraud investigation following the art dealers ‘Opus Art’ who were selling the record, and who have subsequently fled to France.

The release of the 3 songs has taken 10 years to record and a further 3 years to commit to vinyl and will be celebrated with a major comeback gig featuring a DJ set from Creation Records Alan McGee in the basement of a now defunct Debenhams department store in Bournemouth. The gig will follow a record signing in nearby Avenue Shopping Centre. This high-profile event will have a strict no-selfies policy unless visitors pay: £10 for one band member / £15 for two / £20 for the whole band.